Goel Ganga Developments, a real estate developer based in Pune, has recently entered the rental market to provide crucial support for those seeking rental properties in Pune. Their new venture, called Goel Ganga Rent Easy, is a comprehensive platform that caters to both buying and selling properties, in addition to rentals.The rental market in India is witnessing significant growth, particularly in major cities, where approximately 35 per cent of the population prefers renting their homes. Cities like Pune, with a substantial migrant workforce, see even higher demand for rental accommodations.Goel Ganga's vision for Rent Easy is to offer a hassle-free experience to its users by efficiently managing every aspect of their property search, identification, and closing process. The platform will provide professional advisory services, placing buyer convenience as a top priority, and offering a diverse selection of properties all under one roof. To enhance decision-making, the platform also provides valuable analytics and data-backed insights.In countries like UAE, Germany, and Singapore, rentals make up around 50 per cent of the overall demand, while in the USA and UK, it constitutes over 40 per cent of the demand. In contrast, the rental market in India remains relatively smaller, despite its untapped potential. Challenges such as limited government regulations, lower rental yields, and an unorganised industry have hindered its growth. Furthermore, the absence of major players in the space has been another contributing factor.Through Goel Ganga Rent Easy, the company aims to address these issues and contribute to the growth and development of the rental market in India, providing transparent pricing and reliable services to both tenants and property owners.