+
Loomcraft Enters South India with Kerala Store
Interiors

Loomcraft Enters South India with Kerala Store

Loomcraft has marked its entry into South India with the launch of an exclusive store in Kerala, positioning the move as a key milestone in its nationwide expansion strategy. The state’s strong tourism sector and growing premium real estate developments make it a significant market for outdoor living solutions.

Kerala’s landscape—home to luxury resorts, boutique hotels, wellness retreats and premium residential communities—has created rising demand for high-quality outdoor furniture. However, much of South India has remained underserved in this category, with buyers often relying on imports or generic products that are not suited to the region’s humid climate, saline air and heavy monsoons.

The new Loomcraft store aims to address this gap by offering climate-engineered outdoor furniture designed for durability and low maintenance. The outlet features over 800 design options, catering to a broad customer base including hospitality developers, architects and premium homeowners, while supporting projects across varying scales and budgets.

Beyond retail, the Kerala store will function as a regional hub for consultation, customisation, logistics and after-sales services. This strategic positioning is expected to enhance responsiveness to project timelines and facilitate expansion into neighbouring southern markets.

Rahul Jindal, Director, Loomcraft, said, “Launching our Kerala store is not just a retail expansion—it is a strategic investment in South India. Kerala gives us visibility, strong hospitality linkages, and a design-aware audience, making it the ideal gateway for our southern growth.”

South India is expected to play a crucial role in the company’s future growth, driven by increasing tourism activity, rising demand for premium housing and a shift towards lifestyle-oriented outdoor spaces. The brand is also focusing on expanding beyond metros into Tier-2 and Tier-3 cities to strengthen accessibility and market reach.

With this launch, Loomcraft enhances its national footprint while reinforcing its focus on design innovation, product durability and regional relevance.

Loomcraft has marked its entry into South India with the launch of an exclusive store in Kerala, positioning the move as a key milestone in its nationwide expansion strategy. The state’s strong tourism sector and growing premium real estate developments make it a significant market for outdoor living solutions.Kerala’s landscape—home to luxury resorts, boutique hotels, wellness retreats and premium residential communities—has created rising demand for high-quality outdoor furniture. However, much of South India has remained underserved in this category, with buyers often relying on imports or generic products that are not suited to the region’s humid climate, saline air and heavy monsoons.The new Loomcraft store aims to address this gap by offering climate-engineered outdoor furniture designed for durability and low maintenance. The outlet features over 800 design options, catering to a broad customer base including hospitality developers, architects and premium homeowners, while supporting projects across varying scales and budgets.Beyond retail, the Kerala store will function as a regional hub for consultation, customisation, logistics and after-sales services. This strategic positioning is expected to enhance responsiveness to project timelines and facilitate expansion into neighbouring southern markets.Rahul Jindal, Director, Loomcraft, said, “Launching our Kerala store is not just a retail expansion—it is a strategic investment in South India. Kerala gives us visibility, strong hospitality linkages, and a design-aware audience, making it the ideal gateway for our southern growth.”South India is expected to play a crucial role in the company’s future growth, driven by increasing tourism activity, rising demand for premium housing and a shift towards lifestyle-oriented outdoor spaces. The brand is also focusing on expanding beyond metros into Tier-2 and Tier-3 cities to strengthen accessibility and market reach.With this launch, Loomcraft enhances its national footprint while reinforcing its focus on design innovation, product durability and regional relevance.

Related Stories

Gold Stories

Next Story
Infrastructure Urban

Assam Gets Approval For 350,000 PMAY Homes

Assam Chief Minister Himanta Biswa Sarma met Union Agriculture Minister Shivraj Singh Chouhan in New Delhi, where the minister handed an approval document for 310,000 new homes under the Pradhan Mantri Awas Yojana. The chief minister subsequently posted on X expressing gratitude and noting that the minister had formally handed approval for 380,000 homes as well. The release and the social media post contained varying figures, with broader references to 350,000 homes reported in some summaries. The approvals carry central assistance equivalent to Rs 50 billion (bn), corresponding to the five th..

Next Story
Infrastructure Urban

KPIGreen Achieves Highest Energised Capacity of 630+ MW DC

KPI Green Energy energised more than 630 MW DC of capacity in the June to August quarter, marking the highest quarterly addition in the company's history. The capacity was brought online across its Independent Power Producer (IPP) and Engineering, Procurement and Construction (EPC) businesses. The company said the achievement reflected the scale, speed and consistency of its project execution engine. The firm described the quarter as a material operational milestone since its founding. The milestone covers a diversified mix of IPP assets and projects executed under the EPC vertical, spanning u..

Next Story
Infrastructure Energy

Adani Energy Solutions Wins Rs 47 bn Maharashtra Transmission Project

Adani Energy Solutions has won a transmission contract in Maharashtra valued at Rs 47 billion (Rs 47 bn) to evacuate 4,500 megawatt (MW) of renewable and storage power. The company informed exchanges that the project will facilitate pumped storage potential near Satara and strengthen the inter-regional corridor between the Western and Southern grids. The award follows a competitive bidding process and will support renewable energy evacuation to major load centres in the state. The scope includes establishment of a 765/400 kV substation at Satara, construction of a Kolhapur-Satara 765 kV double..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code