Berger Paints Launches School Cooling Initiative in North India

07 May 2026 CW Team

Berger Paints India has launched a school cooling initiative across 30 government schools in Uttar Pradesh and Rajasthan as part of its efforts to promote heat-reflective coating solutions amid rising summer temperatures.

The initiative, implemented in partnership with Smile Foundation, involves the application of heat-reflective coatings from Berger Paints’ Kool range to help reduce heat absorption and improve indoor comfort in classrooms. The company stated that the intervention aims to create cooler learning environments, support student well-being, and improve attendance during peak summer conditions.

The company has also launched a campaign film highlighting the impact of its cooling solutions portfolio, including Berger Anti Dustt Kool, Berger Roof Kool & Seal, and Berger Tank Kool, which are designed to reduce heat absorption across walls, rooftops and water tanks.

Commenting on the initiative, Abhijit Roy said, “The Kool range is designed not just for homes, but for communities that are increasingly vulnerable to extreme heat.”

According to the company, the campaign combines product innovation, community outreach and awareness-building to encourage wider adoption of preventive cooling solutions as temperatures continue to rise across several regions in India.

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