Blum India launches Blum Club app for carpenters and contractors

16 Mar 2026 CW Team

According to the company, while advanced hardware solutions are central to modern furniture and interior design, the final outcome depends heavily on the expertise of carpenters who install them. The Blum Club app has been developed to support these professionals and reward their ongoing engagement with the brand.

“At its heart, the Blum Club is our tribute to the skill that defines this industry,” said Neelam Shah, Head of Marketing and Communications at Blum India. “We provide the engineering, but it is the craftsman’s hands that give it a purpose in the Indian home. This app is about making sure that dedication is finally seen, supported, and rewarded.”

The mobile application is designed to be simple and quick to use for professionals working on-site. Through the app, users can scan QR codes on Blum product packaging to register points for each purchase. The accumulated points can then be redeemed as direct transfers to the user’s bank account.

In addition to scan-based rewards, the app also offers sign-up bonuses and referral incentives for inviting other carpenters or contractors to join the programme. Users can also suggest tools or items they would like to see included in the rewards catalogue, allowing the company to tailor benefits according to the needs of trade professionals.

The app further includes notifications on new products, updates and local offers. For support, users can raise queries directly through the app or request assistance, enabling the company to respond quickly to any issues related to points or programme navigation.

With the launch of the Blum Club app, Blum India aims to strengthen engagement with carpenters and contractors while recognising their role in delivering quality craftsmanship in homes across the country.

Blum India has introduced the Blum Club app, a dedicated loyalty platform designed for carpenters and contractors who install the company’s hardware products. The initiative aims to recognise the contribution of skilled professionals who play a key role in creating functional and high-quality living spaces.According to the company, while advanced hardware solutions are central to modern furniture and interior design, the final outcome depends heavily on the expertise of carpenters who install them. The Blum Club app has been developed to support these professionals and reward their ongoing engagement with the brand.“At its heart, the Blum Club is our tribute to the skill that defines this industry,” said Neelam Shah, Head of Marketing and Communications at Blum India. “We provide the engineering, but it is the craftsman’s hands that give it a purpose in the Indian home. This app is about making sure that dedication is finally seen, supported, and rewarded.”The mobile application is designed to be simple and quick to use for professionals working on-site. Through the app, users can scan QR codes on Blum product packaging to register points for each purchase. The accumulated points can then be redeemed as direct transfers to the user’s bank account.In addition to scan-based rewards, the app also offers sign-up bonuses and referral incentives for inviting other carpenters or contractors to join the programme. Users can also suggest tools or items they would like to see included in the rewards catalogue, allowing the company to tailor benefits according to the needs of trade professionals.The app further includes notifications on new products, updates and local offers. For support, users can raise queries directly through the app or request assistance, enabling the company to respond quickly to any issues related to points or programme navigation.With the launch of the Blum Club app, Blum India aims to strengthen engagement with carpenters and contractors while recognising their role in delivering quality craftsmanship in homes across the country.

Infrastructure Urban

30 Jul 2026

Centre Clears Power Distribution Upgrade for Uttar Pradesh

The Central Government has approved power distribution projects worth Rs 407.39 billion for Uttar Pradesh under the Revamped Distribution Sector Scheme (RDSS). The investment will be used to modernise the state's electricity distribution infrastructure and strengthen network capacity across urban and rural areas. The package targets one of the country's largest distribution networks as the state experiences rapid urbanisation and rising electricity consumption. Planned interventions include the strengthening of distribution lines, modernisation of substations, replacement of ageing electrical ..

Infrastructure Energy

30 Jul 2026

India Data Centres To Consume 191 TWh By 2040 Driving Renewables

A Wood Mackenzie report says India's operational data centre capacity is projected to increase more than fivefold to 12 gigawatt (GW) by 2030 from 2.2 GW in 2025 as artificial intelligence (AI) and cloud computing drive demand. It projects electricity consumption to rise from 10 terawatt-hour (TWh) in 2025 to 191 TWh by 2040. The study forecasts a compound annual growth rate of around 40 per cent and notes AI-dedicated capacity will surge nearly 24-fold from 275 megawatt (MW) in 2025 to 6,546 MW by 2030. The report places India's digital economy at Rs 32 trillion (tn) in 2025 and says it contr..

Infrastructure Transport

30 Jul 2026

Hydrogen Train Completes 1,200 Kilometres Of Trials

India's first hydrogen train was flagged off between Jind and Sonipat on July 17 and has travelled over 1,200 kilometres in trials, saving diesel consumption of more than 3,200 litres, a Railway Ministry press release said. The deployment marks the introduction of a zero-emission fuel cell train into route testing and represents a milestone in domestic rail innovation. The train generates electricity onboard through a chemical reaction between hydrogen and oxygen, producing electricity to propel the vehicle while emitting only water vapour as a by-product. There is no smoke and no tailpipe car..