+
The Phoenix Mills Rebrands Pune Mall as Phoenix Avenue of Stars
Real Estate

The Phoenix Mills Rebrands Pune Mall as Phoenix Avenue of Stars

The Phoenix Mills (PML) has rebranded Phoenix MarketCity Pune as Phoenix Avenue of Stars, marking a new phase in the evolution of one of Pune’s leading retail and lifestyle destinations.

The transformation reflects PML’s strategy of upgrading and premiumising its assets in response to changing consumer preferences and evolving urban consumption trends.

Over the years, the destination has emerged as a major retail and leisure hub in Pune. The new identity introduces enhanced architecture, upgraded customer touchpoints and a stronger premium retail positioning aligned with the scale and stature of the asset.

As part of the revamp, the property has undergone façade enhancement, design-led interventions and the creation of a grand arrival experience to strengthen its visual and spatial character.

Phoenix Avenue of Stars houses an extensive portfolio of international and premium brands including UNIQLO, Michael Kors, Victoria’s Secret, Shantanu & Nikhil, Paul’s Cafe and Armani Exchange. The destination recently welcomed Pune’s first IKEA store and is set to introduce brands such as Coach, Hugo, Swatch and Lego.

Commenting on the transformation, Rashmi Sen, Whole-Time Director and CEO – Malls, The Phoenix Mills Limited, said, “Phoenix MarketCity Pune has evolved significantly alongside the city’s growth over the years. The transformation into Phoenix Avenue of Stars reflects our continued commitment towards enhancing and premiumising our retail destinations in line with changing consumer aspirations and global benchmarks.”

The destination will continue to focus on retail, dining, entertainment and experiential engagement under its new identity.

The Phoenix Mills (PML) has rebranded Phoenix MarketCity Pune as Phoenix Avenue of Stars, marking a new phase in the evolution of one of Pune’s leading retail and lifestyle destinations. The transformation reflects PML’s strategy of upgrading and premiumising its assets in response to changing consumer preferences and evolving urban consumption trends. Over the years, the destination has emerged as a major retail and leisure hub in Pune. The new identity introduces enhanced architecture, upgraded customer touchpoints and a stronger premium retail positioning aligned with the scale and stature of the asset. As part of the revamp, the property has undergone façade enhancement, design-led interventions and the creation of a grand arrival experience to strengthen its visual and spatial character. Phoenix Avenue of Stars houses an extensive portfolio of international and premium brands including UNIQLO, Michael Kors, Victoria’s Secret, Shantanu & Nikhil, Paul’s Cafe and Armani Exchange. The destination recently welcomed Pune’s first IKEA store and is set to introduce brands such as Coach, Hugo, Swatch and Lego. Commenting on the transformation, Rashmi Sen, Whole-Time Director and CEO – Malls, The Phoenix Mills Limited, said, “Phoenix MarketCity Pune has evolved significantly alongside the city’s growth over the years. The transformation into Phoenix Avenue of Stars reflects our continued commitment towards enhancing and premiumising our retail destinations in line with changing consumer aspirations and global benchmarks.” The destination will continue to focus on retail, dining, entertainment and experiential engagement under its new identity.

Related Stories

Gold Stories

Next Story
Products

Interio by Godrej launches modular workplace solutions

Interio by Godrej has launched Workscapes, a modular workplace solutions category designed to help organisations configure and adapt workspaces to changing requirements. The portfolio combines mobile and compatible furniture and support elements that can be rearranged across different work modes without changes to fixed layouts.Workscapes includes Collaboration Tables, Privacy Solutions, Mobile Markerboards and Space Dividers, Power Solutions, Storage and Support Elements, Meeting and Presentation Tools, and Seating Elements. The range is designed for focused work, collaboration, informal disc..

Next Story
Infrastructure Urban

CAFE-III Gives Auto Industry Investment Clarity

The government’s new Corporate Average Fuel Economy (CAFE-III) norms have provided the automobile industry with a clearer framework for technology investments, according to industry representatives. The framework seeks to balance environmental objectives with flexibility for manufacturers while encouraging the adoption of flex-fuel vehicles and biofuels. Society of Indian Automobile Manufacturers (SIAM) President Shenu Agarwal said the five-year framework would give automakers greater predictability to plan investments and accelerate innovation. He said the regulation established annual targ..

Next Story
Infrastructure Energy

Mines Ministry to Auction Two Offshore Mineral Blocks in Andaman Sea

The Ministry of Mines will launch an auction of two offshore mineral blocks in the Andaman Sea on Thursday, seeking to unlock India’s offshore mineral potential and strengthen long-term mineral resource security. The blocks will be offered under a composite licence, which permits exploration and development activities in accordance with the applicable regulatory framework. The ministry said the auction was intended to encourage systematic exploration, attract investment and promote the use of advanced technologies for offshore mineral exploration and development. The initiative is also aimed..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

SPECIAL OFFER
QR Code