tesa hosted the 2025 edition of its Alliance Circle in Mahabalipuram, Tamil Nadu, bringing together over 70 partners and converters from across India. The event underscored the company’s focus on collaboration, innovation and long-term engagement with India’s evolving industrial ecosystem.

The programme featured practical discussions, live demonstrations and knowledge-sharing sessions, while also recognising partner contributions in advancing high-performance adhesive solutions across multiple industrial trade segments. tesa introduced new adhesive and tape solutions for India’s two- and three-wheeler market, designed to address durability, safety and sustainability requirements.

The event also reinforced the role of tesa’s Customer Solution Center (CSC) as a platform for co-developing customised solutions, supported by advanced testing, prototyping and training capabilities. Participants engaged in interactive sessions focused on material efficiency, process optimisation and eco-friendly product development.

Speaking at the event, Masanori Ikeda, Country General Manager, tesa India, said, “The Alliance Circle reflects our belief that collaboration is the foundation of innovation. As we continue to strengthen our presence in India, my focus remains on combining tesa’s global expertise with local understanding to deliver solutions that empower our partners and customers to grow with confidence.”

Gary Robinson, Head of Sales and Marketing, ITC, Asia Pacific, said, “Our partners sit at the heart of tesa’s success in India. Events like Alliance Circle give us the opportunity to listen, learn, and innovate together. By strengthening our channels and expanding our technical capabilities, including the new CSC, we are creating more value, faster, for our customers. India is a growth engine, and we are committed to building that momentum alongside our trusted partners.”

The Alliance Circle 2025 highlighted tesa’s long-term commitment to India’s manufacturing sector, with continued emphasis on collaboration, hands-on technical support and practical problem-solving to help partners improve efficiency and meet sustainability objectives.