Amagi Launches AdFlow Orchestrator To Maximise FAST Revenue

15 Apr 2026 CW Team

Broadcasters face a mismatch because linear TV feeds routinely carry four to eight minute ad pods that many FAST platforms reject, causing ad server timeouts and steep falls in fill rates. This prevents broadcasters from realising their monetisation potential on FAST platforms. AdFlow Orchestrator automatically conditions and restructures SCTE?35 ad markers to make each opportunity compliant.

The tool sits adjacent to the video supply chain and aligns broadcast signals with the specific requirements of distribution partners, ensuring every ad opportunity is valid, reachable and optimised for yield. Built on the SCTE 130-5 POIS standard, AdFlow Orchestrator applies business logic at scale to adapt break structures without altering core playout workflows. Company executives said automation reduces ad server timeouts, improves fill rates and preserves the viewer experience demanded by streaming services.

It offers automated pod splitting to restructure broadcast?length breaks into shorter, platform?compliant pods to prevent feed rejections. Dynamic slate replacement substitutes static slates and channel promos with curated interstitial video to maintain engagement and prevent drop?offs. Metadata enrichment adds electronic programme guide data to ad signals, which the company associates with CPM uplifts of 20 per cent. Advanced stream event control provides input switching for blackout scenarios and alternate content playback triggered by stream events.

AdFlow Orchestrator is deployed across 50+ channels and is reported to deliver material improvements in monetisation within weeks, giving content partners flexibility to meet strict platform standards cost effectively. The solution can be used standalone or integrated into existing Amagi workflows and is designed for interoperability with leading transcoding, packaging and CDN infrastructure. It is available now and will be demonstrated at the NAB Show 2026, Booth W2331.

Amagi has launched AdFlow Orchestrator, a Placement Opportunity Information Service (POIS)-based tool to improve monetisation for Free Ad-supported Streaming TV (FAST) channels. Amagi, an industry cloud platform for unified broadcast, streaming and monetisation, designed the product to bridge structural gaps between linear broadcast and streaming ad ecosystems. The POIS framework applies business logic to ad placement signals. Broadcasters face a mismatch because linear TV feeds routinely carry four to eight minute ad pods that many FAST platforms reject, causing ad server timeouts and steep falls in fill rates. This prevents broadcasters from realising their monetisation potential on FAST platforms. AdFlow Orchestrator automatically conditions and restructures SCTE?35 ad markers to make each opportunity compliant. The tool sits adjacent to the video supply chain and aligns broadcast signals with the specific requirements of distribution partners, ensuring every ad opportunity is valid, reachable and optimised for yield. Built on the SCTE 130-5 POIS standard, AdFlow Orchestrator applies business logic at scale to adapt break structures without altering core playout workflows. Company executives said automation reduces ad server timeouts, improves fill rates and preserves the viewer experience demanded by streaming services. It offers automated pod splitting to restructure broadcast?length breaks into shorter, platform?compliant pods to prevent feed rejections. Dynamic slate replacement substitutes static slates and channel promos with curated interstitial video to maintain engagement and prevent drop?offs. Metadata enrichment adds electronic programme guide data to ad signals, which the company associates with CPM uplifts of 20 per cent. Advanced stream event control provides input switching for blackout scenarios and alternate content playback triggered by stream events. AdFlow Orchestrator is deployed across 50+ channels and is reported to deliver material improvements in monetisation within weeks, giving content partners flexibility to meet strict platform standards cost effectively. The solution can be used standalone or integrated into existing Amagi workflows and is designed for interoperability with leading transcoding, packaging and CDN infrastructure. It is available now and will be demonstrated at the NAB Show 2026, Booth W2331.

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