New Holland launches Project Saksham to provide skill development for youth

05 Mar 2024 CW Team

New Holland, a brand of CNH has launched project "Saksham", focuses on training and empowering underprivileged youth in rural area. This is aligned with the National Skill Development Mission and the UN Sustainable Development Goals (SDGs).

In association with SEEDS - Social Empowerment & Economic Development Society, the project aims to create a pool of skilled and certified automotive sales professionals for AG and automotive industry. Individuals with a minimum education level of 12th grade, aged 18 and above can apply for the programme in Uttar Pradesh, Madhya Pradesh, Haryana and Maharashtra regions.

Speaking about the project, Sandeep Gupta, Sales Director of Agriculture Segment, CNH India, said, ?Our Project Saksham is committed to providing rural youth with pertinent skills for the modern world. Through this initiative we intend to equip them with necessary skills that will enable them to possible placement opportunities which will create a positive impact on the economy. CNH is deeply committed to empowering unemployed youth through initiatives like LEAD and Hunar, that offers skill development and entrepreneurship training, transforming 15,000 families in India.?

The training encompasses various aspects of Automotive Sales Assistant roles, including handling sales leads to closing sales pitches, effective communication, teamwork, resolving customer queries, and after-sales activities through practical experience under our dealerships. The programme was initiated through a Boot Camp for theory, product and soft skill training in Samalkha in Haryana between 6 to 8 February, 2024. It will be followed by practical training with dealership spread over three months.

New Holland offers innovative agricultural solutions such as a wide range of tractors, combine harvesters, and a range of agricultural implements, that drive efficiency and productivity across numerous applications such as tillage, plantation, harvesting, post-harvesting, commercial applications and haulage.

New Holland, a brand of CNH has launched project Saksham, focuses on training and empowering underprivileged youth in rural area. This is aligned with the National Skill Development Mission and the UN Sustainable Development Goals (SDGs). In association with SEEDS - Social Empowerment & Economic Development Society, the project aims to create a pool of skilled and certified automotive sales professionals for AG and automotive industry. Individuals with a minimum education level of 12th grade, aged 18 and above can apply for the programme in Uttar Pradesh, Madhya Pradesh, Haryana and Maharashtra regions. Speaking about the project, Sandeep Gupta, Sales Director of Agriculture Segment, CNH India, said, ?Our Project Saksham is committed to providing rural youth with pertinent skills for the modern world. Through this initiative we intend to equip them with necessary skills that will enable them to possible placement opportunities which will create a positive impact on the economy. CNH is deeply committed to empowering unemployed youth through initiatives like LEAD and Hunar, that offers skill development and entrepreneurship training, transforming 15,000 families in India.? The training encompasses various aspects of Automotive Sales Assistant roles, including handling sales leads to closing sales pitches, effective communication, teamwork, resolving customer queries, and after-sales activities through practical experience under our dealerships. The programme was initiated through a Boot Camp for theory, product and soft skill training in Samalkha in Haryana between 6 to 8 February, 2024. It will be followed by practical training with dealership spread over three months. New Holland offers innovative agricultural solutions such as a wide range of tractors, combine harvesters, and a range of agricultural implements, that drive efficiency and productivity across numerous applications such as tillage, plantation, harvesting, post-harvesting, commercial applications and haulage.

Technology

29 Jul 2026

AI-Enabled Workflows Lift Profitability and Productivity

Organisations modernising frontline workflows with artificial intelligence, automation and real-time data are reporting stronger financial performance, higher productivity and improved employee engagement, according to a global study by Zebra Technologies and Oxford Economics.The research covered 1,000 senior leaders across retail, manufacturing, transportation and logistics in the US, Mexico, the UK, Germany, India, Japan, Australia and New Zealand.In transportation and logistics, 54 per cent of companies that improved picking and packing operations reported faster operational performance, wh..

Real Estate

29 Jul 2026

India Leads Global AI Readiness but Implementation Lags

Indian companies lead global averages across all eight artificial intelligence readiness indicators tracked by JLL, but only 19 per cent have started making changes to their workplaces, according to the JLL 2026 Future of Work Survey.The study found that 77 per cent of Indian business leaders expect AI to change their office requirements, creating a 58-percentage-point gap between awareness and implementation. The survey covered more than 2,200 CEOs, CFOs and real estate leaders across 21 countries during the first quarter of 2026.Despite concerns over automation, 58 per cent of Indian leaders..

Equipment

29 Jul 2026

Three WOLFF Cranes Build Riyadh Cable-Stayed Bridges

Three WOLFF 180 B luffing jib cranes are supporting the construction of two cable-stayed bridges alongside the existing Wadi Laban Bridge in Riyadh, Saudi Arabia. The project is being developed for the Royal Commission for Riyadh City and executed by the ICRC joint venture comprising IC Ictas and Al Rashid Trading & Contracting Company.The cranes are handling lifting operations including formwork, reinforcement, concrete placement, work platforms, surveying equipment and other construction materials. Each crane is fitted with a 40 m jib, reaches a hook height of 157 m and offers a maximum ..