Air India partners with HBA for lounge luxury upgrade at key airports

06 Dec 2023 CW Team

Air India announced the selection of Hirsch Bedner Associates (HBA), a renowned hospitality interior design firm, to revamp its lounges at Terminal 3, Indira Gandhi International Airport in New Delhi, and Terminal 4 at JFK Airport in New York.

In a statement, the airline emphasised that this decision is a significant milestone in Air India's ongoing transformation plan, aiming to elevate the overall customer experience throughout their journey.

The refurbishment project is scheduled to commence soon, with the promise of delivering an enhanced and more luxurious lounge experience for passengers.

HBA, the chosen partner for this endeavour, boasts a distinguished portfolio, having worked with global institutions such as the Taj group, Marriott, InterContinental, Hilton, and Singapore Airlines.

Rajesh Dogra, Chief Customer Experience Officer at Air India, expressed the airline's commitment to providing the highest standards of service. He stated that the collaboration with HBA is instrumental in offering a warm and welcoming lounge experience that aligns with Air India's dedication to excellence.

Highlighting the airline's recent initiatives to improve customer experience across various touchpoints, including digital channels, airport and inflight services, and the contact centre, Dogra emphasised that the redesigned lounges will further strengthen Air India's customer proposition.

In addition to the immediate focus on the two lounges, Air India is concurrently working on expanding its lounge network to other major airports both in India and abroad.

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