The Uttar Pradesh Power Corporation Limited (UPPCL) and state distribution utilities have launched a coordinated drive to encourage consumers to recharge prepaid electricity accounts and to install the UPPCL Smart App on mobile devices. The campaign will focus on urban and rural districts with a mix of door to door outreach, community camps and digital messaging to raise awareness of app features and recharge options. Utility officials said the initiative aims to streamline customer engagement and reduce the reliance on cash transactions for electricity payments. The drive will include on site support for app installation and demonstrations of features that allow online recharges, bill tracking and outage reporting. Field teams will assist customers with registration, linking meters and setting up automated alerts for low balance so that disruption of supply can be minimised. The app is expected to enable quicker grievance redressal and to provide usage analytics that help consumers manage electricity consumption. Officials said the programme is designed to improve operational efficiency by reducing manual meter reading and improving revenue realisation through timely payments. Collaboration with local panchayats, municipal bodies and consumer groups will be used to reach vulnerable households and to address barriers such as limited internet access or unfamiliarity with digital tools. Training for frontline staff and a helpdesk are being scaled up to ensure sustained support as adoption increases. The utilities will monitor uptake through periodic reporting and will adjust outreach efforts based on adoption metrics and customer feedback. Data security and user privacy measures are being highlighted in communication to reassure consumers about personal information and payment safety. A dedicated publicity drive will accompany the technical rollout, with local media carrying advisories regularly. Consumers are being urged to download the app from official channels and to use the helpline for assistance with installation and recharging.