Lemon Tree Hotels Limited has rebranded Keys Select by Lemon Tree Hotels, Whitefield, Bengaluru to Keys Prima by Lemon Tree Hotels, Whitefield, Bengaluru with effect from 1 April 2026. The repositioning is intended to capture higher-value demand in the Whitefield business district. The renovated property offers 222 well-appointed rooms and suites alongside extensive banquet and meeting facilities designed for the modern business traveller. The transition to the Keys Prima portfolio represents a strategic move up the value chain with enhanced design, more contemporary public spaces and elevated service standards. The repositioning seeks to strengthen the food and beverage and events proposition and to attract premium corporate travellers and large-format MICE and social demand. Dining venues including Keys Cafe and Unlock Bar have been positioned to drive both in-house engagement and local footfall. Situated in Whitefield, one of Bengaluru's established IT and commercial corridors, the hotel is at the heart of a dense ecosystem of global capability centres, technology parks and multinational offices. Continued infrastructure development and sustained office absorption have helped the micro-market evolve into a year-round business destination with growing spillover into leisure and extended stays. The property's recreational amenities, including a fitness centre and a swimming pool, further enhance guest experience. The company stated that the upgrade has been underpinned by significant investment in the property and extensive renovations to revitalise the hotel and unlock higher value across corporate, MICE and social segments. Lemon Tree Hotels currently operates six hotels in Bengaluru and has an operating and upcoming portfolio that spans more than 130 hotels across domestic and selected international markets. Keys Prima by Lemon Tree Hotels is presented as the brand's elevated midscale offering designed to deliver contemporary design, enhanced service and curated experiences for the modern traveller.