MG Unveils ADAPT Platform and Plans EV and PHEV SUVs in FY27

21 Jul 2026 CW Team

To support the pipeline, the firm plans to invest Rs 30 billion (bn) to Rs 40 billion (bn) over the next few years, including about Rs 14 bn in FY27, with spending focused on localisation, new products and plant expansion. The company said capital expenditure will prioritise localisation, product development and manufacturing capacity.

The first phase at the Halol plant is due by March 2027, lifting annual capacity from 120,000 units to 160,000 units, with a second phase planned to take installed capacity to 300,000 units. The company targets 70 per cent localisation for ADAPT?based vehicles, noting the remaining 30 per cent comprises battery cells and proprietary systems that most other original equipment manufacturers (OEMs) also do not localise.

The company chose a flexible architecture to accommodate four propulsion technologies on a single platform, which it said yields high capital efficiency and commonality across models. It added that almost 80 per cent of engineering work is already complete, allowing future development to focus on body styles rather than core platform work. Typical development spans four to five years, but products from the engineered platform could reach market within 12 to 24 months.

The management declined to comment on reports of a potential investment by KKR and said it remained focused on executing the board?approved strategy centred on localisation, accelerating new product development and funding planned investments. The approach seeks fewer but more flexible platforms to drive higher commonality, improve capital efficiency and enable competitive pricing and profitable growth.

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MG unveiled the ADAPT platform, which will underpin a future portfolio by supporting electric vehicles (EVs), hybrid electric vehicles (HEVs), plug?in hybrid electric vehicles (PHEVs) and range?extender electric vehicles (REEVs) on a common modular architecture. The company confirmed it will launch one electric vehicle and one plug?in hybrid vehicle this financial year, both SUVs. Managing Director Anurag Mehrotra said India will require multiple technologies to accelerate adoption. To support the pipeline, the firm plans to invest Rs 30 billion (bn) to Rs 40 billion (bn) over the next few years, including about Rs 14 bn in FY27, with spending focused on localisation, new products and plant expansion. The company said capital expenditure will prioritise localisation, product development and manufacturing capacity. The first phase at the Halol plant is due by March 2027, lifting annual capacity from 120,000 units to 160,000 units, with a second phase planned to take installed capacity to 300,000 units. The company targets 70 per cent localisation for ADAPT?based vehicles, noting the remaining 30 per cent comprises battery cells and proprietary systems that most other original equipment manufacturers (OEMs) also do not localise. The company chose a flexible architecture to accommodate four propulsion technologies on a single platform, which it said yields high capital efficiency and commonality across models. It added that almost 80 per cent of engineering work is already complete, allowing future development to focus on body styles rather than core platform work. Typical development spans four to five years, but products from the engineered platform could reach market within 12 to 24 months. The management declined to comment on reports of a potential investment by KKR and said it remained focused on executing the board?approved strategy centred on localisation, accelerating new product development and funding planned investments. The approach seeks fewer but more flexible platforms to drive higher commonality, improve capital efficiency and enable competitive pricing and profitable growth.

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