+
redBus Launches NOVA B2B Marketplace for Bus Operators
ECONOMY & POLICY

redBus Launches NOVA B2B Marketplace for Bus Operators

India’s largest online bus ticketing platform redBus has launched NOVA, a business-to-business marketplace aimed at modernising the country’s intercity bus ecosystem. Announced on January 6, 2025, the platform connects more than 6,000 bus operators with verified vendors across India.

NOVA functions as an integrated marketplace where bus owners can access a wide range of products and services, from safety equipment to tools that improve operational efficiency. The platform offers discounts of 20 to 40 per cent on products such as CCTV cameras, alcohol testing meters, driver monitoring systems and fuel additives that claim to deliver fuel savings of around 5 per cent.

The marketplace is integrated with redPro, redBus’s cloud-based analytics platform, enabling operators to purchase products while simultaneously accessing dashboards and insights in one place. This integration is designed to support data-driven decision-making in areas such as fleet management and passenger services.

Prakash Sangam, chief executive officer of redBus, said the platform addresses long-standing challenges faced by bus operators, including procurement inefficiencies, reliability concerns and limited product discovery. He added that NOVA also enables smaller businesses and start-ups to reach a pan-India base of intercity bus operators.

During its pilot phase, more than 100 operators placed at least one order through the platform. NOVA has been designed to tackle industry-wide issues such as fragmented sourcing, inconsistent product quality and delays in vendor payments through an integrated settlement framework.

India’s intercity bus market is currently estimated at around Rs 474.4 billion, supported by the world’s second-largest road network. The launch of NOVA marks a strategic expansion of redBus’s B2B offerings beyond its core ticketing business.

Founded in 2006, redBus operates across several countries including India, Singapore, Malaysia, Peru, Colombia, Indonesia, Cambodia and Vietnam. The company has sold more than 466 million bus tickets globally and serves a customer base of about 52 million users. redBus is part of the MakeMyTrip group, which is listed on Nasdaq under the symbol MMYT.

India’s largest online bus ticketing platform redBus has launched NOVA, a business-to-business marketplace aimed at modernising the country’s intercity bus ecosystem. Announced on January 6, 2025, the platform connects more than 6,000 bus operators with verified vendors across India. NOVA functions as an integrated marketplace where bus owners can access a wide range of products and services, from safety equipment to tools that improve operational efficiency. The platform offers discounts of 20 to 40 per cent on products such as CCTV cameras, alcohol testing meters, driver monitoring systems and fuel additives that claim to deliver fuel savings of around 5 per cent. The marketplace is integrated with redPro, redBus’s cloud-based analytics platform, enabling operators to purchase products while simultaneously accessing dashboards and insights in one place. This integration is designed to support data-driven decision-making in areas such as fleet management and passenger services. Prakash Sangam, chief executive officer of redBus, said the platform addresses long-standing challenges faced by bus operators, including procurement inefficiencies, reliability concerns and limited product discovery. He added that NOVA also enables smaller businesses and start-ups to reach a pan-India base of intercity bus operators. During its pilot phase, more than 100 operators placed at least one order through the platform. NOVA has been designed to tackle industry-wide issues such as fragmented sourcing, inconsistent product quality and delays in vendor payments through an integrated settlement framework. India’s intercity bus market is currently estimated at around Rs 474.4 billion, supported by the world’s second-largest road network. The launch of NOVA marks a strategic expansion of redBus’s B2B offerings beyond its core ticketing business. Founded in 2006, redBus operates across several countries including India, Singapore, Malaysia, Peru, Colombia, Indonesia, Cambodia and Vietnam. The company has sold more than 466 million bus tickets globally and serves a customer base of about 52 million users. redBus is part of the MakeMyTrip group, which is listed on Nasdaq under the symbol MMYT.

Next Story
Real Estate

Casagrand Launches Keystone In Tiruppur

Casagrand has launched Casagrand Keystone, a gated residential development at Rakkiyapalayam, off Avinashi Road, in Tiruppur. Spread across 2.2 acres, the B+G+5 structure comprises 142 units of 2 and 3 BHK homes, supported by 48 indoor and outdoor amenities. The project is introduced at a starting price of Rs 5,199 per sq. ft. The development allocates 1.3 acres to open space, including a central park of about 24,500 sq. ft. A 6,800 sq. ft. clubhouse includes a multipurpose hall, mini theatre and indoor recreation facilities. Other amenities include a 5,100 sq. ft. swimming pool, poolside par..

Next Story
Real Estate

Premium homes account for half of India’s housing sales in 2025

Knight Frank India, in its latest report on India’s office and residential property market, has highlighted a significant shift in housing demand, with homes priced above Rs 10 million accounting for 50 per cent of total residential sales across the top eight cities in 2025. The findings underscore the growing dominance of premium housing in the country’s real estate landscape.Out of 348,247 residential units sold during the year, approximately 175,091 units were in the Rs 10 million-plus category, marking a 14 per cent year-on-year increase. The data reflects changing buyer preferences, w..

Next Story
Infrastructure Energy

Xbattery launches XB-5K energy storage system for homes, offices

Xbattery, a Hyderabad-based deep-tech company specialising in next-generation energy storage and battery management technologies, has introduced its flagship XB-5K, a scalable 5kWh energy storage system designed for homes and offices in India.The XB-5K is built on the company’s indigenously developed BharatBMS platform, described as India’s first universal high-voltage battery management system architecture aimed at reducing import dependence and improving after-sales service capabilities. The launch comes as India seeks to strengthen domestic manufacturing and address reliance on imported..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

Open In App