BNW Developments signs Yuvraj Singh for brand campaign
Real Estate

BNW Developments signs Yuvraj Singh for brand campaign

BNW Developments has announced a brand association with Yuvraj Singh, launching a cinematic campaign titled Against All Odds.

The campaign moves beyond traditional endorsements, positioning the cricketer’s journey of resilience alongside BNW’s evolution as a real estate developer. It focuses on themes of persistence, self-belief and achieving success through unconventional paths.

Commenting on the collaboration, Dr (CA) Ankur Aggarwal, Chairman & Founder, BNW Developments, said, “Partnering with Yuvraj Singh is about aligning with a standard of excellence… His journey of grit and reinvention reflects a mindset we resonate with.”

Yuvraj Singh added, “It’s about taking charge and winning on your own terms… This film is for anyone who’s been underestimated and proved people wrong.”

The campaign also builds on BNW’s engagement with cricket through initiatives such as the BNW Legends Cup.

The move aligns with BNW’s strategy to strengthen its brand positioning in the UAE’s premium real estate segment through narrative-led marketing and high-impact associations.

BNW Developments has announced a brand association with Yuvraj Singh, launching a cinematic campaign titled Against All Odds. The campaign moves beyond traditional endorsements, positioning the cricketer’s journey of resilience alongside BNW’s evolution as a real estate developer. It focuses on themes of persistence, self-belief and achieving success through unconventional paths. Commenting on the collaboration, Dr (CA) Ankur Aggarwal, Chairman & Founder, BNW Developments, said, “Partnering with Yuvraj Singh is about aligning with a standard of excellence… His journey of grit and reinvention reflects a mindset we resonate with.” Yuvraj Singh added, “It’s about taking charge and winning on your own terms… This film is for anyone who’s been underestimated and proved people wrong.” The campaign also builds on BNW’s engagement with cricket through initiatives such as the BNW Legends Cup. The move aligns with BNW’s strategy to strengthen its brand positioning in the UAE’s premium real estate segment through narrative-led marketing and high-impact associations.

Next Story
Infrastructure Urban

Panasonic Showcases Connected Display Solutions

Panasonic Life Solutions India showcased its integrated display, projection, broadcast and communication technologies at Panasonic Tech Summit 2026 in New Delhi. Hosted through its System Solutions Division, the two-day event highlighted connected technology solutions for education, healthcare, retail, transportation, corporate offices and entertainment.The summit, themed ‘Turning Technology into Value’, featured experience-led zones covering QSR, retail, transit, corporate offices, healthcare, education, security, projection, home theatre and professional displays. Panasonic also introduc..

Next Story
Infrastructure Transport

Kapsch to Deliver India’s First C-ITS Project

"Kapsch TrafficCom will deliver India’s first Cooperative Intelligent Transport Systems project on a key expressway near New Delhi. The project will be implemented with Superwave Communication And Infrasolution Limited to demonstrate how connected mobility can improve road safety and traffic efficiency.The pilot will use real-time connectivity and AI-enabled situational awareness to support road users, especially in high-risk areas such as temporary work zones. Drivers will receive alerts on roadworks, maintenance vehicles, hazardous locations, traffic queues and temporary virtual signage di..

Next Story
Infrastructure Urban

Eurobond Net Profit Rises 44 Per Cent

Euro Panel Products, the parent company of Eurobond, reported a 44.13 per cent year-on-year rise in net profit for FY25–26. The company’s revenue from operations grew 18.91 per cent to Rs 503.20 crore, compared to Rs 423.18 crore in the previous financial year.The company’s full-year EBITDA stood at Rs 56.67 crore, marking a 31.82 per cent increase. Profit after tax rose to Rs 26.56 crore, while net worth increased 20.15 per cent to Rs 160.07 crore. Earnings per share for the year stood at Rs 10.84.Divyam Rajesh Shah, Whole Time Director and CFO, Euro Panel Products, said the company’s..

Advertisement

Subscribe to Our Newsletter

Get daily newsletters around different themes from Construction world.

STAY CONNECTED

Advertisement

Advertisement

Advertisement

-->