Execution control is non-negotiable – quality suffers the moment you outsource it

28 Apr 2026 CW Team

With over 25 years of experience spanning structural engineering and real-estate development, Mayur R Shah, Vice Chairman, Marathon Nextgen Realty, and former President, CREDAI-MCHI, brings a deeply technical and execution-driven perspective to urban development. Under his leadership, the group has expanded across townships, redevelopment and affordable housing, while retaining strong inhouse construction capabilities. In this interaction, Shah highlights how execution control, standardised systems and selective technology adoption drive quality and scalability, while addressing labour dynamics, redevelopment complexities and micro-market-led product strategies across Mumbai.

Across projects like Monte South, Nexzone and the Bhandup ‘Neo’ series, how are you structuring contracting models – item-rate, EPC or hybrid – and what drives that choice?

We largely operate with an inhouse execution model, with only labour being outsourced through contractors. All core construction activities – planning, engineering, procurement and execution – are handled internally. We have experimented with EPC in the past but found that quality often becomes inconsistent due to differing priorities...

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