Prism Johnson Launches Prism Chakachak Gypsum Plaster

02 Mar 2026 CW Team

Prism Johnson Limited (the Company) has expanded its product range with Prism Chakachak gypsum plaster introduced under its cement division, Prism Cement (the cement business).

The product forms part of the Premix Walling range and is described as a lightweight, quick-setting gypsum plaster intended to deliver smooth, paint-ready wall and ceiling finishes.

It requires no water curing, reduces construction time and labour requirements, and offers low shrinkage with minimal cracking. The formulation is naturally fire-resistant and eco-friendly while providing improved thermal and acoustic insulation and adding minimal load to structures. These attributes are expected to reduce on-site labour and accelerate project timelines for both new construction and interior finishing works.

The cement business has a strong presence in Central India, including key markets such as Uttar Pradesh, Madhya Pradesh and Bihar, supported by a dealer network of approximately 2,400 dealers. Prism Chakachak will be made available across the Company's operating regions through this established distribution network, enabling faster market penetration and wider customer access. The distribution strategy is aligned with plans to deepen market share in core territories while offering complementary products to existing customers.

The addition of gypsum plaster complements the Company's diversified portfolio that spans cement, tiles, bathware, ready-mix concrete and construction chemicals, and it strengthens the integrated product basket available to builders and interior specialists. By offering multiple solutions under one roof, the Company expects to provide more seamless procurement and project management for contractors and developers. The development is positioned to support growing demand for value-added construction materials and to reinforce the Company's role in delivering end-to-end building solutions.

Real Estate

07 Jul 2026

Pecan Realty Completes Rs 1.5 Billion Transactions

Pecan Realty has recently completed four institutional transactions worth over Rs 1.5 billion over the past two years, strengthening its position as an execution-led real estate platform. The deals include resolution-led acquisitions, structured finance transactions and capital partnerships across its development portfolio.The transactions covered acquisitions through the National Company Law Tribunal process and helped provide repayment or exits to both private and public sector lenders. The company said the deals demonstrate its ability to resolve complex project situations, work with instit..

SNN Estates Expands North Bengaluru Housing Project

SNN Estates has announced an expansion of its SNN Estates Felicity residential project in North Bengaluru following strong buyer demand, with 75 per cent of the first-phase inventory sold within three days of launch.The developer will add 76 apartments in the new phase, taking the project's estimated revenue potential to around Rs 1,000 crore upon completion of Phase 2.Spread across 6.5 acres in Rachenahalli, near Manyata Tech Park, the project comprises 604 apartments in 1.5, 2, 2.5, 3 and 4 BHK configurations. The development includes a 50,000-sq-ft clubhouse with amenities such as sports co..

SCG Drives ASEAN Industrial Transformation Strategy

SCG is strengthening its focus on ASEAN as a key growth region by advancing industrial transformation, enhancing competitiveness and building resilient regional value chains. Thammasak Sethaudom, President and Chief Executive Officer, SCG, highlighted the need for industries to continuously develop capabilities, strengthen resilience and deepen regional cooperation to achieve sustainable long-term growth.SCG views ASEAN as an important growth engine alongside China, supported by favourable demographics, trade connectivity and investment flows. With ASEAN’s GDP projected to grow by around 4.7..